Sony Debuts New SRX-R515 4K Digital Projector

Sony recently debuted its brand new line of next-gen 4K digital projectors. What makes these projectors special, however, is that they are currently the very first 4K projectors in the industry to utilize high-pressure mercury lamps.

Known as the Sony SRX-R515 4K Digital Cinema Projection System, the physical device is currently being showcased at the CineEurope trade event currently in progress in Barcelona this entire week. Sony has specifically designed the SRX-R515 to be used in small or medium-sized screen auditoriums or for use in smaller cinemas that are working on a limited budget.

In addition to that, the SRX-R515 has been designed to offer brand new capabilities for purposes that are not too common in current projectors. This includes places like sports theaters and multi-user big-screen gaming, like tournaments or events.

According to Sony Digital Cinema's David McIntosh, this new compact projector comes with an increased flexibility with installation in smaller projection booths, which creates more operating space for smaller locations. McIntosh went on to say, "Blacks are incredibly detailed and we believe the picture quality with this projector, although it's lower cost and although it's aimed at a different market, the actual picture quality is astonishingly good, literally incredible."

McIntosh also added, "The smaller or medium-sized screen venues will be able to ensure that their customers are literally seeing the best possible picture on screen of any film that they're playing." The SRX-R515 comes with six high-pressure mercury lamps as opposed to the more traditional xenon lamps, which allows for quick and easy lamp replacement and a lower total cost of ownership for an estimated 10 years.

Source: Projector Point - Next generation 4K digital projector launched by Sony

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Kodak Licenses Projector Patents to IMAX

With this new digital age, many things are transitioning to digital methods. However, Eastman Kodak hasn't quite handled the transition to digital photography as smoothly as some of the competition, though when your company is more than 100 years old, staying on top of things isn't always as easy as it used to be. The good thing for Eastman Kodak is that they have an overabundance of intellectual property which just might help Kodak stay in a rapidly changing market.

One way Kodak is trying to stay afloat is by aligning with other companies. Kodak has just announced a deal with IMAX to license the company's laser projection patents to the movie company, which will allow it to more effectively project digital films on IMAX's truly enormous screens.

What this means for Kodak is that the company will receive some much-desired cash, somewhere around $10 million or so. In addition to that, Kodak will also receive undetermined royalty payments for at least ten years. That is one serious piece of capital for Kodak, whose stock has lost three-fourths of its value in the last year alone. When news of this partnership hit, Kodak's shares increased by 5% immediately. The license deal is also a part of a $250-$350 million plan for Kodak to pay off the considerable debt which it has accumulated.

In IMAX's case, the new technology will allow it to replace older digital and analog projectors in more of its theaters. IMAX's equipment is specialized and very, very expensive which means that every time they upgrade equipment, they intend for it to last. Aside from generally high-quality digital projections, IMAX films that use the new patented process will be considerably brighter than their older predecessors. The new projection systems are also much more cost-effective.

This raises a very interesting proposition for Kodak. Now beginning its thirteenth decade as a company, the question is whether or not Kodak will become a firm principally composed of its ideas and techniques. With other digital competitors, like Canon, Nikon and Sony, outpacing Kodak in nearly every single market aside from budget point-to-shoots, it just may be a good way for the company to advance into the future.

Source: Slash Gear - Kodak licenses projector patents to IMAX to stay afloat

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